Evidence graph · finding

UK brand owner's website (not its packs) now says 'This is a hard chew', 10–25 kg dogs only, not under 9 months, freeze ≤3 h, 1 chew/day — changed between 2025-11-18 and 2026-09-24

Archived captures of Imaginelles' Pup Ice pages (Aug, Oct, Nov 2025) carry the same generic text as the US pack. The live pages now add: 'Feed to adult dogs between 10-25kg', 'Not suitable for puppies under 9 months', 'Safety Notice: This is a hard chew… If your dog is a brachycephalic breed… or tends to gulp treats without chewing we do not recommend feeding this product… Discontinue use if the chew becomes small enough to swallow', 'Freeze Pup Ice for no more than 3 hours… as the product may become too hard to chew', 'no more than 1 chew per day'. The live pages were (re)published on 21 Sep 2026. None of this has reached the US package, Ethical Pet's website, or any US listing, where Amazon copy still says '100% safe'. The UK collection also dropped the Strawberry & Banana and Strawberry & Blueberry Rockets and the Fruity Lollies.

Action: save Wayback captures of the six live Imaginelles pages now; ask Imaginelles/Ethical in writing for the revision date.